Google Inc. in China Essay

PROBLEMTom Maclean is in dilemma of identifying the possible steal course of satisfy he would take, acknowledging all negative attention of Google, Inc. entering the Chinese territory through the development of Google.cn, a anticipate railway locomotive residing in china. OBJECTIVES* To provide the best possible course of action that is appropriate for Tom Maclean to communicate in the meeting with supervisor and his peer group.* To assess thoroughly the factors and courses of action concerning Google.cn that may affect the company.AREAS OF CONSIDERATION1. Google had adopted the informal corporate motto Dont be evil from the founders letter and also developed an estimable code of conduct for both internal and external audiences.2. Googles mission is to organize the worlds information and guide it universally accessible and efficacious.3. Chinas well-documented abuses of human rights are in violation of internationally recognized norms, stemming both from the authorities intole rance of dissent and the inadequacy of legal safeguards for basic freedoms. In 2005, China stepped up monitoring, harassment, intimidation, and arrest of journalists, Internet writers, defense lawyers, religious activists, and political dissidents.4. China took a two-pronged approach to censoring the Internet. First, authorities restricted the production, development, and dissemination of wrong content. Second, authorities monitored the perusal of content or receipt of information. Harmful content included material concerning democracy (e.g., freedom), religious cults (e.g., Falun Gong), or antigovernment protests (e.g., Tiananmen Square).5. Google, Inc. first entered the Chinese trade in early 2000 by creating a Chinese-language version of its home page. Googles approach was to maintain a Chinese-language version of Google.com that was housed in the United States but could wait take care requests originating within China.6. In September 2002, Google.com was inaccessible for two weeks. When reinstated, it was slow and temperamental for all Chinese users and completely inaccessible for Chinese colleges and universities. According to Elliot Schrage, Googles vice president of Global Communications and Public Affairs, The average time to download a Google Web page was much than seven times long-play than for Baidu, the leading Chinese search engine.7. In 2004, Google realized that its approach in China was not sustainable. Google was losing market share to Baidu, and others, including Yahoo and Microsoft, were gaining ground through their topical anaesthetic presence.8. Tom MacLean, director of International Business at Google, Inc. managed the decision to physically enter Chinese territory through the development of Google.cna search engine residing in China. This product was faster and more reliable, and provide more and better search results for all but a handful of politically sensitive subjects.9. The search results of Google.cn were subject to Chinese filtering and monitoring, which drew ire from nongovernmental organizations, academics, press, and the general public, culminating in a U.S. congressional hearing on February 15, 2005. Critics blamed Google for supporting a country with a totalitarian regime, known for its numerous human-rights violations.10. Andrew McLaughlin, an attorney for Google, stated While removing search results is inconsistent with Googles mission, providing no information is more inconsistent with our mission.ALTERNATIVE COURSES OF follow through1. Remain in China through Google.cn and comply with Chinese laws and regulations that require the search results to be censored.Advantages* There will be more global connections.* The lack for information across all borders.* They will expand their market share.Disadvantages* It does not conform to their mission.* Criticisms of the society will continue to arise.* Diminishing of free speech overdue to censorship.2. Discontinue Google.cn and withdraw their sta y in ChinaAdvantages* It would give good impression to the public by not supporting a country with a totalitarian regime.* Criticisms will diminish.Disadvantages* They would be missing out one of the largest economies.* Losing the Chinese market would hurt global strategy.* It would decrease their market share.* It will be more inconsistent to their mission.RECOMMENDATIONAfter judging the internal and external factors, and considering Googles stated commitment to organize and make information universally accessible and useful on the internet, I have come to the conclusion that Tom MacLean and Google, Inc. should choose to stay in China and respect the countrys custom and tradition. Googles presence in China would undoubtedly have hada liberalizing influence in the country, while being a huge investment for its shareholders. The company would make more money, and keep the business and employees. It will make meaningful contributions to the overall expansion of access to information i n China, though imperfect. As what Andrew McLaughlin said, while removing search results is inconsistent with Googles mission, providing no information is more inconsistent with our mission.